Ever wonder how I get that youthful glow on my cheekbones. Ever wonder why my cheekbones look so prominent and airbrushed in photos, well here is your answer. Literal airbrush in a jar. Flash powder is a loose gold sheen, not shimmer or glitter that I apply on "good" makeup days to my cheekbones, eyebrow bones and above my temples to give me a chiseled youthful highlite. After I dust my cheeks with a peach or pink blush I use a fluffy brush to dust this flash powder over those parts of my face. This secret weapon gives dimension by "flashing" light off the parts of your face that you have highlited. Its an instant weight loss giving your face dimension. Plus the best part is that it was created for the camera flash. In your pictures you will look like you have a beautiful ethereal glow. Just wearing it makes me feel better about myself I love this stuff. PS: One jar may last you FOREVER! So at $28 bucks a pop I think it is worth it because it will seriously last your years!